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(Last Updated On: April 21, 2017)

When you start a new business, it is only natural that you’ll want to be hands on, and keep an eye on every single aspect of your company. But if you spread yourself too thin, you might start to fall behind. Outsourcing is a great way to take some of the strain off, but it has its downfalls. You won’t need to take on as many full-time staff if you are outsourcing, so it can help you to keep costs down initially, but you will have less control over the departments that you outsource. Depending on the nature of your business, there are some things you should keep in-house, and others that should probably be outsourced. If you are considering outsourcing some areas of your new business, these are some of the things you should think about.

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Marketing

Marketing is a tricky one. There are some areas of marketing that you can do yourself, without spending too much money. A lot of the time, outsourcing social media marketing can be a mistake. The best social media campaigns capture the essence of your business and have a more natural feel to them, so outsourcing to a company that doesn’t work in the office day to day might lose some of this character. However, there are other areas of marketing that are more time consuming, that should be outsourced. Things like email lists will eat into time that you could be spending on other things, and a professional company will know how to target potential customers a lot better than you will. Content marketing is another important part of the modern marketing strategy, but employing somebody full time to write content for you will be too expensive at this early stage. It is best to outsource it for the time being, and once you are bringing in more revenue, look at taking on somebody permanent.

 

Accounting

Handling the money is something that you can’t afford to get wrong, so trying to deal with it yourself is risky. When you’ve just started a new business, there are a thousand things that you need to worry about. Trying to multitask too much will affect the quality of your work, and decrease productivity. If you end up making mistakes with your accounting, you could land yourself in a lot of trouble. Outsourcing to external accounting firms ensures that you have experts dealing with your money, and you can be confident that they won’t make any mistakes.

 

Payroll

If accounting needs to be outsourced, payroll certainly does as well. Good employees are at the heart of any successful business, and if you don’t pay them on time, you won’t keep hold of them. Payroll is also a legal minefield, with lots of laws and tax regulations to tackle. If you end up getting it wrong, you might have legal action taken against you, and saying that you didn’t understand the law properly is not a valid excuse.

 

Weaknesses

These are a few specific things you should outsource, but as a general rule, you should outsource your weaknesses. Nobody likes to admit that they’re bad at anything, but you need to be realistic. Identify the areas that you are struggling with, and call in some professionals to help you out. It will improve your business massively.


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- Chiino

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