Branding is one of the most important business practices of them all. It is the linch-pin for garnering custom because of the fact that it attracts the attention needed to create it. Therefore, much precedence should be given to ensuring it is working the way it should be. And if your business’s brand has, of late, become somewhat stale or outdated then it’s time to give it a kick up the bum. Read on to find out how to do so.
Go back to basics
If you feel your last branding strategy strayed too far away from what your business means to both you and as a business as a whole, then let it stray no longer. If you feel your business’s branding has lost its authenticity, then find it again. If you feel that your business has — either intentionally or inadvertently — reinvented itself to a point where it is unrecognisable, then wash away all the pretence that is caked upon it. Wash it all away and go back to basics. Take a look at old branding routes your business took and use them as inspiration for your next one, tweaking them just slightly so that they retain the feel but aren’t a carbon copy. Just remember to keep everything simple and not overstated — everything should be succinct and clear. And never again yield to the pressure to reinvent your business’s brand to a point where it is unrecognisable. Working alongside a branding agency will help you do this. This kind of agency has the knowledge and experience needed in this field to help you renovate your brand in a way in which clarity and clear direction is distilled within it.
Develop a niche
If you haven’t done so already, or you have strayed away from the one you have already developed, then you should develop a new niche. To do so you should narrow your target audience as far as you can; your first port of call should be to offer specialised products to a specific demographic. Yes, narrowing your target audience and becoming incredibly niche may sound like a bad idea as it cuts out the possibility of attracting a wider audience. However, once this wider audience sees the good work you’re doing in a more localised area, word will soon spread. And once the niche is set in place it shouldn’t be tampered — not even if you see no results at first. To not tamper with your niche, you need to resist doing too much at one time and being all things to all people.
Become your resource
By becoming the resource you use to brand yourself, you become the brand. And the best branding resources to use today are those that are found online. Social media, blogs, vlogs, video sharing sites, podcasts — they’re all there to be used. And once you do use them, and once you become them, you will soon find branding and making money online to be easy.
To get your business’s brand back to where it should be, you need to be able to look at it subjectively. You need to be able to see it without emotional attachment; only then would you be able to scrap it if it wasn’t working the way you wanted it to. To help you work in this subjective manner, you should get a crack team of PR agents onboard to help you.
::::::::::::: - Chiino I don't do comments around here, so let's keep the conversation going on Twitter. If Twitter's not your thing, give us an email.