Small business owners – have you ever considered starting a blog? There are some amazing ways that blogging can help your company, and if you are prepared to put in a little time and effort into the process, you will reap the rewards. Let’s take a look at some of the incredible advantages a blog could bring your business – and how you might be missing out if you don’t have one.
Improves your SEO
Well written, interesting blog posts that talk about interesting subjects in your industry can help you rank higher in the search engines. It gives you the opportunity to strengthen your SEO and use of keywords and given that the search engines like Google love engaging, fresh, and original content, the impact it can have on your traffic numbers can be huge.
Underlines your industry authority
Do you want to be an industry leader? If so, your blog is the perfect platform that will enable you to build power. Start blogging and you will find that you might become the ‘go to’ source of information for people wanting to know more about your industry and products. If you ensure you are always producing valuable, engaging content that questions the norm, your credibility will soar, and your profits should benefit as a result.
Increases your market reach
Whatever industry you are in, there will be people arriving at your website who are in different stages of the buying process. Not everyone will be ready to make a purchase, and if all you have on your site is a store and products, there is no real reason for them to stick around. But if you provide them with high-quality information, advice, and guides, you will pique their interests – and when the time comes for them to make a buying decision, they will be more likely to choose you over the competition.
Inject personality into your brand
A blog also gives you the chance to be more personal with your customers. Injecting some personality and vision into your writing can help you make deeper connections with your ideal market, and give every visitor to your site a sense of your values, vision, and standards. While it will be impossible to appeal to everyone, you’ll find that your blog creates a lot more loyalty amongst those that appreciate your aims.
Gives you social proof
If you are creating valuable and engaging content on your blog, people are more likely to share it with their friends, colleagues, and followers. And the impact of another industry leader sharing your thoughts can have a dramatic impact on your reputation – and your profit margins. Ultimately, people are more likely to trust the word of someone they respect, not typical marketing slogans or promises made by businesses. And the social proof you can get from your shared posts are as close as it is possible to get to ‘word of mouth’ in the online world.
OK, so here you have it – some compelling reasons why you should start a blog sooner rather than later. Let everyone know your thoughts in the comments section below.
::::::::::::: - Chiino I don't do comments around here, so let's keep the conversation going on Twitter. If Twitter's not your thing, give us an email.