What is TweetDeck?
TweetDeck is a desktop-browsable Twitter application that makes it easier to track down new content about particular keywords or from particular accounts. If you want to be notified every time someone says your name without @ing you, it's possible. If you want to know every time Jay-Z comes out of social media hibernation, you can do that too.
TweetDeck is owned by Twitter, so probably isn't going away soon, and is currently free to use.
What is a Misprice?
Mispricing is when a product is either priced above the intended selling price or – as you will be more interested – below that value. Misprices tend to happen due to human error with those responsible for loading products onto a site, repricing or implementing discounts.
Misprices happen on ecommerce sites constantly and many go completely unnoticed. Because of this, they are often swept under the rug and honoured. It only becomes an issue if it is widely publicised – via something like Twitter – and the company decides to cancel all orders.
How Does TweetDeck Relate to Reselling?
Twitter is a great platform for broad audience communication. Probably the best text-focused one. Having all of these voices clustered in one place makes it easier to get what you need. It's more convenient than going to loads of different websites each day.
For example, HotUKDeals. They tweet out deals from the forum all day long. Save yourself the hassle of scrolling through irrelevant ones by setting up a stream of their content. Eventually, something will come along. Promo codes that allow you to get things for massive discounts are especially good.
It'a not just these brand accounts though. The public that use Twitter love to talk. That's just how things are. When they get a bargain, they like to shout about it. They might say: just found a mispriced pan set at Tesco. Should have been £19.99. Got it for 99p”. Make a “Tesco misprice” column on your TweetDeck.
Why Not Just Follow the Good Accounts?
The beauty of Twitter is that it's almost always regular people that find the good stuff. The branded deal curaters can get there late to the party. You can use them, but they tend to highlight things that will eventually get the brand's attention, leading to order cancellations.
For those that like to use Twitter for, you know, tweeting, they might not follow many accounts that relate to that activity. Even if they did, it doesn't guarantee that they'll even see the deals.
Following an account isn't enough on Twitter. Unless you follow under 100 people, it's almost impossible to see every single tweet that an account makes. Even since Twitter changed from a purely chronological feed, a lot can get lost. This allows you to have a whole dedicated feed for the accounts you care about.
Even then, you may only be interested in that account's tweets about a particular subject. This is where the tool excels; cutting out all of the irrelevant stuff and giving you the bits that matter.
What Streams Should You Set Up?
You need to be creative. Really creative. It's all well and good just following what HotUKDeals does, but there are other lesser known websites that find even better deals. Not only that, there are Twitter accounts that spit out feeds of continual deals. You just need to track them down before your competition does.
If you're going to find these streams, much like the eBay ones, you're going to need quite a few, if you actually want to find something good. The more you play around with filters, the better.
What Else Do You Need to Know?
I've used paid social media management tools, like Hootsuite and Sprout. I've used expensive, dedicated social listening tools like Radian6 and Sysomos. If you're going to use Twitter as a sourcing method, anything other than TweetDeck is absolute overkill. You can get all of the information you need for free, provided you create searches for the right keywords and accounts.
Testing and refinement is the only way to make this a helpful part of your sourcing toolkit. Done well, you'll be the first to know when a company's online product loading team is having a bad day, and you can profit off that hiccup.
::::::::::::: - Chiino I don't do comments around here, so let's keep the conversation going on Twitter. If Twitter's not your thing, give us an email.