5 Reasons My Ecommerce Businesses Have Grown So Slowly

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As a small business owner that focuses the majority of my time with online projects, I have to face a lot of different truths about how they all impact the big picture of my overall business. What’s making money? What’s wasting my time? What do I do too much of? What don’t I do enough of?

These are the things I know I haven’t handled the best over the years:

1. Not Enough Focus

I say it so many. Times, but having real focus is the key to getting to the bag, and there have been so many occasions when I’ve let things slip, because I suffer from shiny object syndrome badly. Even when I get great projects off the ground, I sometimes let them linger instead of taking them to the next level.

2. Doing Too Much Myself

I learn new skills with each new project that I take on. However, I find that when I have a little proficiency in a certain thing, I use it as an excuse to do it for myself, instead of just paying someone else to do it for me. For instance, if I just found a Facebook ads agency for my main ecommerce brand, I would be so far ahead with it. Instead, I keep wasting money on adverts that aren’t reaching converting customers.

3. Growing Tired of Projects

I definitely get bored of projects that may have excited me in the past, but no longer do. This really is bad, because I know that I’m leaving so much cash on the table by not just following up on them and ensuring that I’m able to keep them going. I need to just stick to the ones that know will keep my attention for the long term.

4. Letting Passion Get in the Way

I have been known to pursue a project with poor long term prospects, simply for the fact that I want the glory of having said that I did it, or because I really have an affinity for it. This is fine if it’s something that I will be able to easily convert into cash, but when it’s things that are intensely competitive or difficult to get off the ground, it’s a complete distraction from the other things that I already have going on in my world.

5. Not Quitting Projects

It fits in with a lot of the other points, but being someone that wants to see a project come to life (whether or not it’s truly financially viable) means that there have been many times where I have gone far off track, instead of just cutting the cord and calling it a day. For all of the projects where I have actually quit them, I’ve felt so much better that I’ve been able to move on from them and take on something much more viable. I need to do more of that in order to improve my business in the long term.