Brand Old: Tried And True Methods Of Growing Your Brand

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The future is digital. That’s why so many businesses both large and small invest so heavily in making sure that their online presence is the bees knees. They hire digital marketing companies, SEO consultancies, content strategy gurus and conversion rate optimisation boffins to ensure that more people access their site, more people engage with their content and more people hang around for long enough to buy or at least subscribe to email shoots. Yet, while these are all great ways of growing your brand, there’s still a lot to be said for tried and true brand building activities right here in the real world (or “meatspace” if you want to be particularly obnoxious).

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If you’ve tried all the digital trickery and are looking for one last hurrah before you shelve your business idea or if you’re looking to conquer the local market in particular, there are a number of ways in which a grassroots approach to building your brand may actually be more advantageous than a digital blitzkrieg. Here are some great brand old strategies that can be tremendously useful if all this digital malarkey gives you the hives…

Exhibitions and events

Job fairs, trade shows and other industry events are fantastic ways of exposing your brand to the local market and interacting with other businesses and the consumers who use them. A bespoke exhibition trade stand can make your brand shine in the eyes of people with a vested interest in the products and services that you will provide. It can also be a great opportunity to build relationships with other enterprises for link building or even co-branding opportunities. It’s a great opportunity for you to give your prospective consumers that all important something for nothing with…

Branded materials

What if the people who have the most need or interest in your business think of your brand every time they reach into their wardrobe? Or grab themselves a coffee mug? Or attempt to write just about anything? That’s the power that you can unleash if you invest in the creation of branded materials to give away at trade shows or other events or even to offer as sweeteners for those who request more information about your business. Again, creating these materials may come at an upfront expense to you, but it’s expense that will be negligible when compared to how effectively it can grow your brand.

Guest speaking

You’re an authority in your chosen field and nobody else has your unique combination of experience, knowledge and insight. It’s the one thing that your competitors simply cannot offer their customers. But while visitors to your blog might get daily doses of your own hot take, a guest speaking opportunity can give you an opportunity to establish your authority, personality and insight to a whole new audience.

Leaflet campaigns

Finally, while they may not be the most fashionable branding exercise amongst digitally savvy hipsters, there’s a good deal of life left in the good old fashioned leaflet campaign, especially if your target market just don’t spend that much time on the internet.

When properly applied, any one of these strategies can be a tremendous boon to your brand exposure.