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One of the biggest tips when it comes to eCommerce conversions is that you need to make sure that you’re never standing between your customer and a sale. The more barriers you put up, the more people you’re going to be losing. There are many ways to combat this, but one of the most effective is to ensure that they’re able to get to the product pages for those products that appeal to them as best as possible. Here are a few tips on how to do that.

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Make landing pages for your best sellers

Great product descriptions are always going to play a key role in helping you sell a product. However, sometimes, going directly to a normal product page isn’t the right way to convert a customer. If they come to your site looking for a specific product, then it can pay to give it pride of place on a landing page. It should still offer them the ability to buy that product there and then but you should format it differently to present the product in the most appealing manner. Create landing pages for your biggest sellers.

Get search friendly with it

Of course, if you’re putting landing pages together, you need to think about how you’re going to get your customers onto those pages, to begin with. People don’t find landing pages by exploring your site, but rather by coming to it externally. Search engines have become one of the key tools for customers doing just that, so investing in SEO, or search engine optimization, can be vital. This way, you can make sure your product and landing pages are near the top of any relevant search, allowing customers to go directly to those pages instead of having to navigate their way through your whole site.

Make your site searchable

What if they’re already on your website? You don’t need to focus on how you bring them in, you just need to ensure that they can find what they’re looking for as easily as possible. The best way to do that is with a search plugin or tool that makes it easy for them to get as specific about the product they’re looking for as they need to. The ability to search specific categories and with specific criteria can make it much easier for your customers to find what they need, rather than getting tired with the search.

Get on social media with it

Aside from search engines, social media channels tend to be one of the most effective ways to get people onto your website. Using the right social media platforms depending on your products is important, too. For instance, the visual component of Instagram can greatly help lifestyle brands that sell products that sell well, while everyone should be on Twitter. Link posts to the landing pages as discussed above to create a clean funnel for conversion.

With the tips above, you can help your customers find and fall in love with your products all the sooner, which can get them a few steps closer to conversion. 

Chiino
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