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If you’re a blogger trying to break out and gain readers, one thing’s for sure – you're going to have to spend some time, and a little money on making your website look more professional. Unfortunately, it doesn’t matter how interesting your opinions or how much work you put into producing great content, if your website looks unprofessional, then no one is going to take it seriously, and if you’re trying to use your blog as a platform to make money, you are going to struggle.
The good news is that there are several fairly simple (and affordable) things you can do to make your blog appear more professional.Here’s a few of the best:
Check Your Spelling
The most important thing you can do to make your website appear more professional is to thoroughly proofread content before posting. Spelling mistakes and typos might be unavoidable, but correcting them isn't, especially with tools like Grammarly, and to do so will give your readers more confidence in you as a blogger. If you haven’t spell checked in the past, it may even be worth going back over your old posts to correct any errors.
Including Contact Details
Before we get into the more design-based’ changes you’ll need to make; it’s worth mentioning that having your name and address on your blog will automatically give it more credibility (and is legally required in certain areas). If you don’t want your home address on there, then paying a few dollars each month for an online po box with a real suite number will be just as effective. Just make sure that you take the time to check your box from time to time because you’d be surprised how many bloggers receive real mail!
Add an Image to Every Post
Choosing eye-catching images, which don’t look like the average stock image (even if they are) and adding them to each and every post you make will show visitors that you’ve put some real time and effort into putting your website together. Just be sure to credit anyone whose images you use and only use images for which you have permission too!
Fit Photos to Your Text
Using an image that is way bigger or smaller than your text reeks of amateurism. Not only does it look weird, but it implies that you either don’t know how to resize them or you just can’t be bothered to make your digital space look good.
Invest in a Unique Design or Attractive Theme
Ideally, as a serious blogger, you should hire a web designer to create a unique blog design that matches your personality and screams professionalism. If you can’t afford that, then at least splurge a few dollars on a fancy, functional template that will upgrade your blog from cheap and cheerful to professional and engaging.
Keep It Simple
There is a temptation when trying to make your blog look more professional to throw everything at it, but if you look at your favorite pro-blogger, you’ll probably find that their website, although attractive, is pretty simple. They don’t spend endless hours editing every photo, adding countless plugins or using more words than necessary to get their message across, and neither should you!
Use these very simple steps to improve your blog and instantly impress more of your visitors!
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