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The fitness industry is not only a profitable trend if your company’s name is anything like Adidas, Nike or even Fabletics – which is a popular brand for female gym fashion, portrayed and co-founded by Kate Hudson – but it’s also a popular lifestyle choice for many. Being fit is the new sexy.

But could fitness be the new wealth? Could getting fit make your rich?

It’s fair to say that there is a lot of money in the fitness industry. You won’t be short of finding people who are happy to pay for you to help them get fit if you’re a trained PT – Personal Trainer. But what if you’re not an expert at the gym and still want to make money out of your fitness obsession? Becoming a PT is only one option out of many. And thankfully, the fitness sector is constantly evolving, which means that new opportunities are appearing every day. You don’t have to be an expert or even a fitness aficionado to make it work. With a little bit of creativity and some marketing skills, you can transform your interest in fitness into an income-producing strategy.

 

Get paid to work out

Not everybody finds it easy to get motivated to hit the gym, or the road, or the ball – your choice of sports is completely open. So, why not turn your motivational problem upside down and look for a truly inspiring solution, such as Sweatcoin, an app that pays you to exercise? The US market is filled with incentive apps that reward users for their workouts – with money, prizes, gifts, vouchers, etc. – but, unfortunately, not many have been able to cross the Atlantic to reach the UK. Nevertheless, Sweatcoin is an app that works for UK users too, as long as you work up a sweat outside. Indeed, the core principle of the app is that you need to walk outside. It’s not only hassle-free money, but you can also get free gift cards from fitness-related brands. These brands are also the same ones that seem to be financing the app as a marketing tool to boost their awareness. Sweatcoin is, however, a passive way of earning money as it only registers your steps. In other words, climbers, swimmers, bodybuilders and any other activity that does focus so much on steps might want to look for a better solution.

 

Get paid to write customer reviews

If you own a blog and you’re an enthusiastic fitness addict, you can get in touch with retailers and other a fair review on your site or theirs. Beware, not all retailers agree to this exchange – namely, you get an item for free and write a review for which the company sometimes pays you. But ultimately, it’s a good idea to first attract your potential client’s attention by writing a bit about their topics. The fitness sector, for instance, has a lot of subproducts when it comes to food, including protein shakes – you can find out more with this guide. For newcomers, it can be difficult to select the right product for their needs, and that’s precisely why companies need your positive and honest review on their website. Did the protein shake help you maintain your shape? Did you look fat and build up muscles? How long did it take before the first results became visible? You need to target the main questions new customers might ask: taste, price, results.  

 

Get paid to compare products and write reports

There’s another kind of product review that is designed to help journalists and marketers, and that is the product analysis. Unfortunately, you’ll find that product analysis reports are rarely commissioned in advance. But don’t let it stop you. You can sell your report once it’s written. What’s the purpose of product analysis for the fitness industry? You’ll find that the market keeps changing. The running shoes you bought last year are outdated; your fitness apparel is filled with new technologies; fitness trackers are everywhere. Your analysis compares products in terms of performance, quality, value, price, and design and, if possible, you can also research the relevant audience groups.

 

Write a fitness app

Google Fit, MyFitnessPal, Strava, Couch to 5K, Pocket Yoga, Fitocracy, etc. These are only some of the most popular fitness apps. The reason why everyone needs an app to get fit is that everyone has a smartphone. What are you going to do with your phone while you’re exercising? Let it work for you too. Besides, fitness apps can keep you motivated by gamifying the workout process. However, before you start considering your programming skills, you will need to find a designer to create a series of encouraging and friendly visuals. You might be surprised to find that there is plenty of material available online to guide you through the actual coding process, so that you could make your own app in a matter of hours. What kind of app should you make? The easier way to answer this question is to identify a niche market. Ask yourself: Did your favourite apps fail you in any way? If yes, then you’ve got your sweet spot!

 

Get paid to test fitness wearables

If you’re genuinely active and healthy, and, more importantly, happy to share personal information, you could also help companies to test new wearables. Indeed, the industry of tech wearables is booming, from VR helmets to smartwatches. It’s fair to assume that fitness tracker manufacturers are taking note of the transformations and desperate to bring out new devices to the market. There are many conditions to meet and most of these trials are secret. But if you make yourself known to market researchers, you might be able to build up a network of valuable contacts.  

Wearables  

 

Help your local gym to market its presence

Last, but not least, you don’t have actually to work out to benefit from your fitness interest. You could also approach local gym owners and small sports centres to offer your business services, such as marketing strategies for instance. Most small and independent sports school struggle to maintain a market presence against national competitors.

Embrace your fitness interest and make a living out of it. That’s the opportunity you can get from applying your skills and your creativity to the fitness sector. From app designers to review writers, are you ready to become fitness-savvy?

 

Chiino
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