We All Need to Send More Thank You Cards

*Click to read the affiliate disclaimer*

(Last Updated On: )

I need to make a declaration about my involvement in the influencer marketing space. I have been very much involved in it for over a decade now. When it began I was coming at it from a very different angle. I had a job where I needed to get on the good side of bloggers for SEO-related activity and soon after I began my now-wife’s consultant, photographer and all-round assistant in her drive towards being a full-time content creator (which she achieved within a few years in the game).

While I stepped away from influencing influencers, I’ve been slowly working on content creation in various forms throughout the years, trying to find the thing that suits my skills, knowledge and experience most. That’s taken me to the point where right now in 2023 I’m seriously considering launching a couple of different brands that rely solely upon video content. Not only that – if I do it, I’m actually going to be the face of it.

The only reason why I feel confident to push forward with my plans is because I know that this industry works based on relationships. It’s all about forming bonds, making connections and linking up with the people that are going to help you earn sponsorship opportunities and the like over the years.

When it comes to what my wife does, yes she’s great at making content and building engagement and making people follow what she does. But the only reason why the brands keep coming back to work with her is because she’s made an active effort to own all of the relationships she has and see them through.

She’s had opportunities in the past to be managed by agencies and the one time she did take someone up on the offer, she hated it because it prevented her from being able to keep a personal touch in her communication. My wife made an active effort to engage the people she worked with on social media, on the phone and obviously by email, but one crucial and overlooked thing she loves to do is give gifts to those that have helped her secure work in the past.

I won’t go into details about the exact things she gives to these social managers and content executives, but by following up with them by giving them a Christmas present or delivering sweet treats to the office does wonders for her. Some agencies and brands never work with a content creator again – even if it’s gone well, but she knows she’ll leave a good impression by sending a little something their way. It’s common courtesy, as these people may have helped her get thousands of pounds of work in the past, but I recognise just how clever it is.

The thing with this is that if you just want to leave an impression the smallest gift will do the trick. The fact that you can buy online handwritten notes and cards these days means it is easier than ever to send something that properly feels personalised and meaningful and appreciative. So I’m just putting it out there and I’m letting you know that if you’re in this world or if you’re in an industry where relationships mean a lot – particularly if you’re working for yourself – consider stretching the budget just that little bit and you never know what it could lead to.