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Creativity, imagination, sound decision-making and plenty of hard work go into making a success of business.

But underpinning all those is good accounting. Your financial records are a road map of past activities and transactions that help you plan for the future and reflect effectively on the past.

Accounting on its most basic level is the simple recording of income and expenses. Even just this basic exercise can provide valuable information about your financial position, so you know what your bank balance is, what bills need paying this month (and in future months too), and what tax you can expect to pay at the end of the accounting year.

But on a slightly deeper level, good accounting opens the door to a wealth of information that can help you build a better, more profitable business.

If accounting is new to you, or if you’re just starting out in business, make it an early habit to record your transactions. As you go on, maybe learn more about accounting on a professional level or hire an accountant or bookkeeper.

Make Better Business Decisions

The decision-making process for business can easily go awry if it doesn’t include aspects of your current financial situation. Business records can guide you towards your most profitable customers and activities and highlight the ones that that are costing you money instead of making it. They can help you devise a better pricing structure, or to seek out better suppliers to cut costs on items purchased.

Smarter Budgeting

There are always costs involved in doing business. Whether you need to invest in plant and machinery, staff, and office costs, or whether you’re a sole trader working online from home and need to keep computer equipment and software up to date, while maintaining a website.

Good accounting can help you manage finances, so you budget carefully for upcoming expenses, diverting and allocating limited funds into the different segments of the business according to need.

Manage Cashflow and Liquidity

Having financial bottlenecks can be the ruin of otherwise sound businesses. Slow paying clients, lots of big bills coming in at once, or constantly battling with overheads that are too high for your profit level are all potentially deadly to any business operation.

When you’re keeping accurate business records, you can see what capital is invested, which funds have gone where, what your assets and liabilities are and get an overall better idea of your profit and loss.

Spot Irregularities

No-one likes to think they’ve been a victim of fraud or theft, but we’re all aware it goes on. Whether it’s sophisticated computer fraud to divert funds, petty theft amongst staff or shoplifting by customers, good accounting can help you spot weaknesses in your process or system that leaves it open to misuse.

Expense Analysis

Invoices and sales are not the only profit indicators. Expenses, which we mentioned earlier, can have an impact on profit too. Reduce expenses and with less going out, profit naturally increases. Accounting gives you the material needed for expense analysis, so you can recognise spending patterns and take action if it’s needed in order to control expenses.

Better Banking Relationships

Having a good set of accounts and a firm grasp on how your business is doing means you can demonstrate an understanding of finance and how it works.

When you need to borrow money to help with expansion (or any other finance need), you’ll get a much more favourable hearing at the bank with an up to date and comprehensive set of accounts.

Expand Your Service Range

This is a bit of a bonus but learning accounting opens doors to new career or business opportunities, since every business needs to keep their records straight by law. What may start out as a learning curve to help you better understand your current business finances can lead you into a very profitable sideline or a new, fulltime business opportunity helping fellow entrepreneurs with their accounts.

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