3 Valid Reasons Why Your Website Is So Slow

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Timeliness is crucial in business and you're likely to lose customers and money if your turnaround time is too high. Unfortunately, it isn't rare that some entrepreneurs don't apply this when creating their business websites. A slow-loading website can make businesses lose potential customers and money by extension. According to some sources, a one-second website loading delay reduces customer satisfaction by 16%. Therefore it makes sense to do what you can to prevent this. On that note, here are some reasons your website is slow.

Poorly optimized images

According to reports, unoptimized images account for 50% of slow-loading web pages. When the images on the website on your website have high volume, the right thing to do is compress and resize them without affecting the quality. Unfortunately, some entrepreneurs who handle their sites themselves fail to realize this. Therefore, instead of scaling down high-resolution images, they prefer to use them just as they are. In the long run, it affects your loading speed.

Unoptimized images consume a large volume of bandwidth, which dramatically slows down a website’s loading speed. Under normal circumstances, a well-optimized website should take up to three seconds to load. However, when it exceeds ten seconds, statistics indicate that a web user is 91% more likely to move to another website. One that is worth their time.

Knowing this piece of valuable information helps you rethink your image optimization options. It is advisable to check the image format before publishing them on your website. JPEG images are mostly used because they are smaller in size. However, GIF and PNG images can take up too much space.

Bad web hosting

Sometimes, your website hosting service provider may be the culprit. When this happens, it is not entirely your fault. All it takes is to make a switch, and your slow speed problem might be a thing of the past. Many website hosting providers claim to offer the best deals, which may not always be true. So, if your establishment is a retail business, you may want to try a WooCommerce hosting platform. You can click here for more information on that.

Excessive ads on a page

This is quite an irony, especially because ads on your website drive traffic and maximize your revenue. Unfortunately, it is possible to overdo it. Having too many ads on a page can actually slow down the loading speed. It is even worse when it comes together with large HTTP requests. Admittedly, it can be pretty tricky to determine how many ads can be considered too much.

One way to do this is when you notice a slowdown in your website loading speed. When you rule out all other possible reasons, you can start to look at the number of advertisements on your pages. Usually, rich media ads are to blame for this. These are the ones that include audio, video, and other interactive tools.

While you may be tempted to resort to text and display ads, you should consider a fair balance of rich media ads. This way, your business, and your website, most importantly, get to benefit from such ads. Indeed, website advertisements are necessary for a business, but they shouldn’t be allowed to compromise the user experience.