8 Guaranteed Ways To Nail Your Rebrand

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There will likely come a time in every business timeline when it’s clearly time for a rebrand. Rebranding your business can take a lot of time and effort, but it can help to bring you up to date and ensure you’re getting the best results imaginable. Things can change over the years: maybe your products have changed, maybe you have a new focus, or maybe you seem to be attracting a new/different target market. It could be time to rebrand to ensure you match up with these changes. Regardless of what’s changed, a rebrand can be a good way to get people excited about your brand again and see you in a new light.

Of course, it’s important to note that you don’t want to rebrand too often. Changing your name, design, and other branding elements across various platforms can take a lot of time and cost a lot of money. Let’s take a look at 8 guaranteed ways to nail your rebrand so you can have confidence it’s going to work:

Get As Much Feedback As You Can

Start by gathering as much feedback as you can from the people who work for you, investors, stakeholders, and any other relevant party. These people can help you to figure out what your rebrand should look like. Get them to talk about what your organisation means to them. You could also have an external agency carry out an audit for you. Get them to tell you what your current branding says to them too, and identify what needs to change going forward.

You may not be able to incorporate all of the feedback into your rebrand. Trying to please everybody will be a recipe for disaster! However, the more information you can gather, the better you should be able to make decisions and identify how things should change.

Avoid The Pitfalls

It’s no secret that there can be many pitfalls to rebranding your business, and knowing what to avoid is a must if you want to make sure you don’t waste time and money. Your customers probably won’t care too much about things like your logo or graphics – they’ll want to know what this means for the products or service that you provide. Will it positively affect them, and how? They’ll want to know all of the benefits they should expect, and won’t want you to talk too much about the details that don’t matter to them.

Just remember not to get rid of the things you do that brought your customers to you in the first place. The majority of rebrands are designed to attract new customers – this is fine, but you should make sure you’re not going to drive away your current customers. Make sure you cater to them and reignite their interest in your business.

Hone Your Communication

Your communication is so important as you go through your rebrand. You’ll need to make sure you’re getting everything prepared behind the scenes, ready for your launch day. Communication channels with your customers should stay open, and you should always let them know in advance if your changes mean they will have to update anything themselves. Will they need to change any details on their end? Always make this clear!

Your internal communication channels are just as important. Each member of staff should feel invested in your rebrand, so keep them informed on the progress. The personality of your organisation will rub off on your staff – and this can be massively impacted by your branding. Remember that your team are still the main ambassadors of your new brand, so they’ll need to be completely on board and in the loop.

Work With The Right Company

Rebranding is hard work, and you want it to go as smoothly as possible. By working with a company like luxury branding agency – Naked Ideas®, you can make sure you don’t miss any essential elements of your rebrand and that you take all relevant information into account. Knowing why you’re rebranding and what you want to achieve will help you, too. By working with an external company, you will still be able to spend time focusing on what you’re good at, avoiding downtime.

Do Your Competitor Research

Doing your competitor research is key. You need to know what your competitors are doing well and what they could improve on so you can aim to do better. You can see what works for them and take inspiration – but never copy. Knowing your competitors inside out will always make you a better business. You might think there’s no business like you out there, but this simply isn't true.

Promote Your Launch

Make sure you continue to promote your launch. Don't post about it once and then keep schtum. Keeping people up to date will help you to avoid confusion later on down the line. Make sure you send out emails when appropriate. Before you announce your rebrand, consider hinting at big news first. Get people excited about what’s to come. Get them interested!

Don’t Just Forget All About Your Old Brand

It wouldn't be good practice to rebrand and then completely forget your old brand and act like it didn’t exist. Make sure you keep a notice on your old site for those who visit and let them know that you’ve rebranded and redirect them. Don’t just assume that everybody is in the know!

Know When It’s Time To Stop Referencing Your Old Brand

While you shouldn’t just forget about your old brand in the beginning, you need to know when it’s the right time to stop referencing it. Depending on how strong your market influence is, you may become known as the ‘business that used to be called X’. Hopefully, you will announce you rebrand well in advance and give the market lots of time to prepare for the change. It could be a good idea to wait around a month after rebrand before completely eradicating mention of your old name.

Are you ready to rebrand your business? Let us know in the comments.