*Click to read the affiliate disclaimer*

(Last Updated On: February 10, 2019)

Tools get in the way sometimes. Most if not all Amazon sellers have had to lean on some sort of software to help them figure out where to invest their money. These tools point them in the direction of finding products that may fit a particular criteria, based on parameters you input. The tools aim to speed up the search – because why sift through masses of dead products – when an application will show you the thing that sell much quicker – but your research tends to stay around the same zone.

For a private label product idea to work, you ideally want proof that the market is viable (with a little competition) to make you pay attention, but it’s up to your creativity and vision to make an all-round better product.

Most tools that tell you how often a product sells or how much revenue it drives on Amazon will first require you to search using particular keywords first. If not that, then navigating through categories and pages through the site until you get somewhere new. The problem with that is you’re far more likely to head into familiar territory. You most likely want to sell something fun, and your internal biases will lead you to search for something that ticks those boxes for you. 

I don’t know about you, but that route never gets me to any suitable private label ideas. I end up in oversaturated pockets of the site and get frustrated when I’ve spent a good hour digging and having nothing to show for it.

The one thing that completely changed the way I look for private label product inspiration is by using random product generators.

(My favourite one actually disappeared off the web shortly after I wrote this, but everything I’m saying still stands).

I don’t really have to say much more, because you already know what to expect based on that alone, but this completely random method of navigating through the Amazon site meant I could open my eyes to the kinds of products I never knew we in demand, and would never have otherwise found on my product searching journeys.

Once a generator takes me to one product, I can then do searches in that new pocket of the site to see whether there’s anything that fits my criteria. The tools come at this stage (rather than at the beginning) and it’s when I would use Jungle Scout’s Chrome extension to check the sales volume and see whether or not it’s going to be my next Amazon private label project.

Here are a few websites to explore:

Aside from these, creative searches on Pinterest, Reddit and Google will lead you to the same result: randomness.


27 / Nottingham, UK. Trying these things since 2007. Writing about these things since 2014. Doing this full-time since 2018.