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Whether you’re a freelancer hoping to rustle up some work or you’re running a small business and you know all of the good that word of mouth can do in growing your business, you want to make sure that you get your name out there. Simply put, the more your name is said outside of your own bubble, the better your chances of attracting some attention and making money. Doing great work can earn you referrals, but it’s far from the only strategy. Here are a few that you need to know.

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Publish great content regularly

Content is the big driving force behind most internet marketing. Good content will bring you clicks, it will foster shareability on social media, and it can help you build a brand as an expert in your field. Learn how to start a blog and start thinking about what expertise you can share. Make sure that your content is fresh, but make sure that it also has distinct and obvious value to your reader, whether it’s educational, informational, or insightful, and publish on a regular basis.

Make Google your friend

One of the big benefits of investing in writing good content is that it’s also going to help boost your platform in other ways: particularly through Google if you do it right. Search engine optimisation is the practice of using a selection of techniques to make your site more “Google-friendly,” which then helps to boost its placement towards the top of search engine results pages, which tend to get more clicks than the results that come after them. If you’re already investing in content marketing, get to grips with the basics of SEO as well.

Use opportunities to grab the spotlight

Even in the digital world, trusted and established publications still have more sway than the direct communications your business can throw out into the world. As such, finding opportunities to have your brand mentioned in the right places can do you a lot of good in getting seen by more people. To that end, you should make sure that you’re working with a PR firm like Harvey and Hugo. The right team can help you make better use of opportunities for press, whether it’s a new launch, an award won, or an initiative that you’ve started recently.

Build an online network to boost you

Forming a partnership with a good PR firm and using what opportunities you can to appear in relevant media and websites is well and good, but you can help spread your own name around too. Networking sites like Network B2B allow you to talk with and build connections with other professionals and business owners. These connections can often lead into things like platform-boosting one another on social media, referring clients, or even cross-promotional efforts.

There are plenty of ways to get your name out there, online. The key is to make sure that you’re keeping up with it on a regular basis. With the tips above, make sure that you’re always plugging away at it, not just doing it occasionally.

Chiino
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