TL;DR: Keepa is better.
What is CamelCamelCamel?
Once you get into the Amazon selling game, you will be overwhelmed by the amount of software that experts say is ‘essential’. There is surprisingly a lot of good, helpful tools you can get for cheap. One of the things brought to my attention even before I started selling was CamelCamelCamel.
CamelCamelCamel is an Amazon price tracking tool that is so popular that it has its own Wikipedia page. It traces the price of all the products listed on each of the Amazon marketplaces (US, UK, and where ever else you need it for) to show you how you shouldn't expect to see the same price twice for most things on the website.
Every Amazon seller should be aware that the current price of an item is only 60% of the story. As multiple sellers can sell the sameitem, they have the liberty of pricing how they wish. Many sellers also use automated repricing software which dynamically alters the price to adapt to the competition and sales velocity, making these changes several times an hour. Asthis price regularly shifts, an Amazon seller needs to know how low a price maygo to determine whether they’re able to buy it at a profitable rate. CamelCamelCamel can tell you exactly that.
The other thing that the tool does is to indicate how frequently a particular product sells, by stating how many times it has sold in the past. This is obviously very helpful for someone trying to plan ahead with their stock. Amazon uses a metric called Best Sellers Rank (known to many sellers as Sales Rank). It’s an ever-changing number, with #1 being the fastest seller. Movement on the graph indicates when a sale has taken place, telling an Amazon seller all they need to know about how frequently a product is selling.
Why Does CamelCamelCamel Fall Short?
CamelCamelCamel’s biggest competition is Keepa, and it’s able to show you so much more. I’ll break down all the reasons why I find the latter significantly more useful.
Both Keepa and Camel have a Chrome extension each, but there’s a big difference between the two. One requires you to click to activate it, andthe other is just waiting for you. Time means everything when it comes to Amazon sourcing, and we’re talking down to milliseconds. It all adds up when you’re sifting through thousands of products. Clicks waste time. You will understand when you’re as deep into this game as I am.
The Best Seller Rank is actually missing from CamelCamelCamel now. You can get the information from their website, but not on the Chrome extension. It’s out of the question that I would do deal analysis from more than a single Chrome tab, because that’s adding more time onto the process. This alone is a deal maker to push me away from Camel, as Keepa not only shows this on their graphs, but they show it alongside the pricing information.
Buy Box Price
I literally do not care what the cheapest price of the product has been. It makes no difference to me. I just want to know what the Buy Box has been saying for the past few months. Camel doesn’t tell you this information, leaving a
What Should You Use for Amazon Deal Analysis?
I believe that Keepa is a single most helpful deal analysis tool out there. It may come with an expense now, but it's worth it. There’s a lot of functionality to it which sets it apart from CamelCamelCamel, and I’m pretty certain you won’t go back once you start using it. It may be a case of personal preference, but I can’t see how anyone that does online arbitrage on a serious scale can spend time using Camel over Keepa.
The other deal sourcing software I use takes things a stage further. I’ve done a whole post about its benefits, so I won’t say too much here, but just know that it rapidly increases the rate at which you can sift through strong deals and all of the duds you come across. The more I use it, the less I need to rely on Keepa to tell me whether or not to make a purchase.
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