How to Name Your eBay Store

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When you open your first eBay account, the chances are that you’ll end up naming it something along the lines of your general online username. It’ll probably be your name, remixed in some way, with some numbers thrown in there. Fair enough. For your first one – and especially a personal one – that’s to be expected. Continue as you were. But when you’re opening an eBay store – I feel like the conventions are a little different.

I understand that some people haven’t got the gift for naming, and they struggle with things like this. You really don’t have to worry about it all that much. In terms of your average day-to-day sales, no one’s going to notice your name. They’re only going to buy from you once. It’s largely irrelevant. But there are certain situations where it helps to have a carefully considered eBay name.

Here are the things you need to consider:

1. Certain Names Carry Professionalism

Customers want to know that they can rely on the person they’re buying from to actually send the products. If your eBay name is just a sting of numbers and letters that looks completely random, they may think that you’re trying to catch them out. It’s especially true If you’re selling high value products on your store. Put professionalism first.

2. What are you selling?

Some people just use eBay to sell underpriced clothes that they’ve found in their local charity shops, and at boot sales. If that’s the case, make sure that you mention clothes in the name in some way. Any fashion-related terms will do.

3. Is repeat custom a possibility?

This mainly applies to those that specialise in selling particular things, in particular categories. If this is the case, as well as stating the category(ies) in your name, make the name memorable. Make it stand out. It has to be punchy, so people can find your store again. If it’s short enough, it would even be worth putting the store name at the end of your listing’s title.

4. Do you sell new or used products?

If all of the products you sell are new condition, it’s a lot more important that your store comes across as more professional. The easiest way is to use a clean-sounding name (try to keep it to two or three words) and leave it at that. It will do the job.

I love naming. I’m an absolute don when it comes to finding available .com domains, which also have free social handles too. Give me a brief and three hours, and I’ll find whatever you’re after. However, it’s a different world with eBay names. There (usually) isn’t the same pressure to find something that’s completely unique and perfect. If you have to stick a dash in there or add a couple of numbers at the end, it’s not that big of a deal. It just helps if you make an effort to stand out a little.

Bear in mind that you have the freedom to change your eBay’s username every 30 days, so you’re not trapped with an undesirable one until the end of time. Saying that, so long as what you’re selling stay approximately the same over time, there’s no real reason to change it more than a couple of times.