Seasonal Gifting for Private Label Products Ranked

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With a lot of products, you’re going to have seasonal periods when you get a higher volume of sales, and you’re going to get phases with the opposite too. Some products are evergreen and sell at about the same level regardless of the time period, but there tends to be trends with most types of products. Obvious extreme examples would be sun cream in summer and knitwear in winter. Both of them generally have big waves of sales at a particular time, and (although it’s not impossible to sell in the opposite months) you’re going to have a much harder time selling in the same volume.

When you’re coming up with product ideas, you may consider seasonality to be a big factor in your strategy. It may be a case that you have decent sales for the majority of the year – peaking in Q4 – but then you tend to have a slow January and February. A product for that period may fill that slow cashflow period and keep things rolling when you would otherwise be quiet.

If you thinking about making a product that is strictly seasonal, here’s how I would rank each of the key seasonal phases for giftable product demand.

5. Easter

Let’s start with something that many may not even see as a significant gifting period at all. Easter gifting is a market which is on the rise and one that you may want to consider as a potential future investment, if you want to tap into something that others are completely overlooking.

The main downside – aside from the relatively low search volume – is the fact that people only tend to search for gifts for this period for a couple of weeks. That doesn’t give you much time to market and sell products at all. If the product doesn’t really work outside of the Easter period, it really restricts the potential.

4. Father’s Day

Father’s Day searches only really last for about three weeks in the lead up to the day, which again means that you have to be very tactical if you want to make a product just for this period. Thankfully, you can probably use the product as a birthday gift too. All you’d need to do is change the title and keywords in the copy.

The fact that many people don’t know when the date is (because it changes) until the Funky Pigeon and Moon Pig adverts start flying around, means that it’s a harder date to target.

2. Valentine’s Day

Even though the date is fixed, searches for Valentine’s Day gifts still aren’t amazing. Perhaps people are looking for things to do for the date, rather than purchasing gifts for it, but it isn’t to say that it’s a completely write-off.

Just know that the time period where you need to make sales falls directly around January payday – a time when people are trying to recover from their Christmas spending, and getting through a long first month of the year.

2. Mother’s Day

Mother’s Day may have a lot of the same qualities as Father’s Day, but search data shows that people tend to be slightly more prepared for it. This being the case, you have a bit more flexibility in marketing products for this time period. Only slightly though.

Again, you’re most probably going to be able to twist these products into birthday gifts, so all hope isn’t lost if you don’t get the attention you desire for Mother’s Day, but I would still be careful if I was going to choose to make a product for this precise date.

1. Christmas Day

As expected, Christmas comes out the biggest by far, but what may be surprising is just how long people are thinking about Christmas gifts. Searches start from the end of August and accelerate as October comes to a close.

Unlike a lot of the rest, many Christmas-focused gifts just don’t make sense after 25^th December, so if you don’t manage to get rid of all of your stock, you’re going to have to wait 3/4 of the year to get the chance to sell off the rest of it again.

Of all the seasons, there’s definitely more opportunity with Christmas with anything else, but you’re still going to have to be careful. This may make you think differently before you go all-in on a product focused solely around a specific gifting period, as it’s always going to be a risky game, particularly if it’s your first product.