This is Why Your Amazon Sales are Slowing

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Online arbitrage – especially with specialist software – makes it easy for anyone to grow a mini ecommerce empire of their own from home. Amazon FBA is the most efficient way to get yourself there. That said, Amazon FBA is a great thing when sales are up. The early days are fun when you see those units flying out, then you can re-up with your reimbursements.

However, most sellers will go through a phase where the sales start to slip a bit. There may be a whole list of reasons why the sales aren’t as good as last month/year, or whatever time comparison you’re making. Whatever the case is, we need to get those sales running again.

Here’s how to find out what’s causing the problem, and how to remedy it.

1. Number of SKUs

Explanation

The wider you spread your inventory, the more opportunities you have to sell. Once your good sellers run out of stock, you may be left with a load of products that generally sell slowly, or are clogged up with competitors that price aggressively or stock up in high numbers. 

Solution

Send in more SKUs. If usually send in a box once you’ve got a certain number of unit don’t wait – just get them in. Recover from that lag, so you can make sure you have enough capital to reinvest in more stock when the next reimbursement comes around. Think outside the box for inspiration of different types of products to sell, and get them in your inventory.

2. Buy Box Wins

Explanation

Listings in the Buy Box get sales, and the ones that aren’t in the Buy Box just don’t. You need to aim to get into the Buy Box as frequently as possible for as many SKUs as you can. There’s nothing else to say.  

Solution

Fix your repricing rules. Bqool gives you more options than anyone could possibly need to fine-tune their rules so they have full control of whether to increase or lower the price, based on how other sellers have priced their goods. If you’re not selling very much at all, you probably need to loosen the rules a bit more, rather than waiting for the best price.

3. Understocking

Explanation

It’s easily done, but a pain when it happens. You can come across the perfect product that flies off those Amazon shelves once it’s in your inventory, and you then find that it’s sold out from wherever you sourced it from a week or so prior. Once they’ve gone, they’ve gone and you have to go through the product sourcing phase all over again for something new.

Solution

Buy in larger quantities. I find that it’s best to buy a month’s worth of each SKU whenever I’m shopping for it (provided there’s enough stock from which ever store I’m buying from). You obviously don’t want to overdo it, but you don’t want to miss out on sales because you weren’t confident enough to get x7 instead of x3 of something.