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(Last Updated On: February 6, 2019)


There are so many benefits to selling on Amazon versus the other marketplaces out there. Lots want to argue about the benefits of the other ones and the lower fees, but the reality is that the world shops on Amazon and its Prime service is one of the biggest draws. Yes, many people signed up for it not knowing they had, but so many have stuck with it since because it makes online shopping convenient. Now the rest of the retail is chasing them.

As an Amazon seller, you have the ability to fulfil orders yourself, but they also give you the ability to sell through their own fulfilment channels – making your product Prime-eligible. I understand that sellers may be able to reduce costs by doing things themselves and many simply don’t trust Amazon with their inventory, but Amazon FBA just works for sellers. Here are 20 reasons why:


1. Items will be with the customer the next day

Come on. People haven’t got time to be sitting around waiting for products. Unless you’re spending serious cash on tracked next day shipping, you can’t match this customer service. There’s no guarantee a merchant-fulfilled seller will deliver as quickly as they say


2. Non-Prime products don’t looks shoppable

Even if you’re buying from the site as a non-Prime shopper, the products that aren’t available for Prime don’t look shoppable to the average person. Seeing the product on a search result page without the Prime symbol may indicate that only used versions of the product are available, despite the fact they can probably be bought from merchant-fulfilling sellers.

If they have any doubts about the quality of the product, they’ll leave and go to another site, putting MF sellers at a serious disadvantage.


3. FBA Products are Seen as Trustworthy

Linked to the previous point, even if someone decides to click through to the product page and then needs to consider which product to buy from, they’re going to have a lot more faith in the FBA listing than the ones that aren’t. The fact that the shipping price is shown upfront is off-putting and seems archaic these days, making buyers choose Prime sellers, even if the merchant-fulfilled option(s) is cheaper.

The mega sellers on Amazon often fulfil the products themselves, yet the perception from the average person is that it’s the Prime ones they should have more faith in to get the right product to them in timely fashion.


4. Prime customers spend more money

Amazon Prime users spend 4.6 times more than your average Amazon customer. As they’ve already opted into the paid subscription service. It’s in their interest to make all of their purchases on Amazon, specifically through Prime. Since most things are on Amazon,


5. All products are tracked

Postage tracking is a massive factor in reducing the amount of false non-delivery claims on marketplaces. To cut costs, many merchant fulfilling sellers will opt for the cheapest postage option and it’s very unlikely to have any tracking associated with it.

All FBA orders are tracked, which is good news for you and your business.


6. Returns are handled for you

Returns are never fun, but it’s just part of the game. In terms of all of the customer service associated with the return process, Amazon take care of all of that themselves. You won’t know about any of it until after the process is already underway, cutting out a whole other process for you.


7. No inventory

FBA’s biggest draw if that you hand all of your goods over to Amazon. You don’t have to store it away yourself. That means there’s no picking and packing. No need to dedicate a portion of your home to your Amazon business. No need to take up space that you need for other things. Once you’ve been a part of the inventory-free life, you won’t want it any other way.


8. There’s no downtime

Holiday on the way? For a merchant fulfilling seller, it means they’ll have to plan whether to hand over the reigns to someone else, or shut their store down for a little while. That isn’t the case at all with FBA sellers, who are free to keep their sales flowing in when they’re away from their business.

Who doesn’t want to make money this way?


9. Buy Box prioritisation

The Buy Box is everything for Amazon sellers in the arbitrage and wholesale-sourcing world. If you’re unable to get Amazon to display your listing as the one for the customer to buy, you’re going to struggle getting those sales to flow through. As a Prime seller, Amazon has more faith in your products being the real deal (as they have them in their warehouse) and that it will get to the customer promptly (as they will be fulfilling the order).


10. It’s scalable as a part-time business

I’ve spoken on this many times: I managed to run and grow an Amazon business as a new parent with a full-time job and a blog (and other businesses). If I’m able to do it in those circumstances, no other competent ecommerce sellers have an excuse to do the same. FBA takes out so much of the hassle that usually comes with a DIY ecommerce operation.


27 / Nottingham, UK. Trying these things since 2007. Writing about these things since 2014. Doing this full-time since 2018.