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eBay is a fantastic platform to generate income, assuming you know what you are doing. Indeed, you can sell unwanted items, and sometimes even pieces of a broken items for repair projects, such as motor pieces or a car wing, for example. Collector and vintage items can even be sold broken, incomplete, or damaged, and still go at a very advantageous price for the seller. With the option to send the item or let the buyer pick up, you have some room to arrange the best possible scenario for both of you. But they are ways to maximise your eBay income beyond hoping for the highest auction price – although, that remains an option too. Indeed, eBay is a selling platform; consequently, you are allowed to use some marketing magic, within reason of course. Additionally, your profile as a seller is measured by the positive feedback that you receive from your buyers, in short, if you want to sell more, make sure that you have a trustworthy profile. Finally, you can be experimental and strategic in your approach of eBay, especially with multiple accounts.

 

Be Smart With Marketing

You will find a guideline of what to put in your item descriptions and your titles directly in the help section of eBay. However, it takes a marketing mind on www.andrewminalto.com to break down some important points. For a start, the title, being the first element that buyers will notice in the listing, needs to be engaging, clear and rankable – aka appearing in the highest possible position. In short, people need to feel attracted to your title and to want to click on it. While it doesn’t specifically mean a long title – titles display only up to 80 characters and you don’t need to use them all –, it should be a selling title! As a rule of the thumb, you should start your title with your main keyword. Your main keyword is what buyers are more likely to search for. Make sure to capitalise the first letter of each word as it makes it easier to read.

 

Aim For Super Customer Care

Keeping your customer happy is key to build a positive seller’s profile. This naturally starts by keeping your buyers informed when you ship the item but also answering to their pre-purchase queries as soon and clearly as possible. This will help buyers to make a decision and trust you. Buyers who feel they have been treated with respect are a lot more likely to leave a positive feedback about the interaction. Additionally, if you are selling a lot of items, you can consider a package insert, with prints from www.clone-media.co.uk/ for example, which is a nice gesture to thank the buyer or to make them aware of further items that you have available. The insert package is perceived as a free gift and automatically brings bonus points to the purchase.

 

Be Strategic With Multiple Accounts

Finally, experimenting with multiple eBay accounts is a way of separating your products, your lines of income or even creating niche accounts for speciality objects. You can find out more about it in a previous article on here. This allows you to trial a palette of selling strategy and wording to identify what works for each audience and to increase your selling potential.

 

Chiino
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