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(Last Updated On: February 10, 2019)

Why Set Goals at All?

Goals give you direction and something to work towards. Without a goal, especially ones without some sort of time restriction attached to it, you can spend forever trying to reach an unquantified figure that keeps eluding you until you give up. You’ll never know how close you are to reaching what you want. Without a goal, you’re just making things hard for yourself.

The problem with listening to me on this matter is that I rarely if ever set these goals any more. It’s really bad, but because I’ve got comfortable with the position I’m at with a few things, I don’t really go into new projects with set figures in mind. This being the case, it’s up to you whether or not you should take on the following advice.

How Can You Tell If It’s Realistic?

“I’ve seen X do it online, so I know it’s possible” is a line I used to convince myself that all types of ideas were viable businesses. You know what I discovered? The goal posts are constantly moving. Timing (especially being among the first), initial investment and time dedication are all massive factors as to whether you are able to achieve the kind of income that someone else has.

It took me a while to realise this, but no stranger is under any obligation to tell you the truth. Especially online. Even people you know in real life have no obligation to be open about what’s going on. This being the case, there are a lot of unrealistic expectations flying about regarding how much you can make from particular endeavours. You’re never going to have a true idea whether it’s possible for you (even if you have the same skill set and resources as the person you’re following) until you’re in the field with them.

The only thing guaranteed to teach you how what’s realistic is real life experience. Get in there, do the work yourself and you’ll soon figure out whether or not it’s worth pushing to the next level.

What’s the Best Thing to Consider?

The way I see it, there are two ways to make money online. The first is to make earnings from platforms that have a ceiling to their potential. These are things that are created to share a little cash out among its users, who trade their time for a little reward. For those things, more active users means less earning potential for you.

On the other side are those trying to create their own businesses. They’re not relying on another platform to make money. It requires a lot more commitment, responsibility and knowledge, but the skills you acquire along the way are more valuable than any money you would have made as an anonymous user on a get-paid-to platform.

The thing about online businesses now is that there’s so much revenue potential even when you’re doing things all by yourself. Just as some of the bloggers that have made a name for themselves by posting photos of what they’re wearing and talking people through their wardrobes.

Are you trying to make a business or make money online?

Decide on your path. Try things out for yourself. You will eventually figure out how to set your own realistic goals.


27 / Nottingham, UK. Trying these things since 2007. Writing about these things since 2014. Doing this full-time since 2018.