This isn’t about buyers that don’t read descriptions, by the way.
We take a lot of things for granted on eBay. This was made clear to me recently when I received a message asking for a more thorough product description. In most situations, especially if the listing already has interest from others, I’ll ignore these sorts of requests. On this occasion, it was because the potential buyer was actually blind.
The Buy It Now listing was of a bundle of CDs – something I sell often. Usually, I’ll individually list all of the CDs in the description (as long as it’s not a ridiculous quantity). This time was different. I was being a wasteman. The description was dead. The person asked if I could please be more specific about the nine CDs I’d listed as a job lot.
There were just nine CDs, for goodness sake. That was poor of me. Pure laziness. This guy wanted some of my Destiny’s Child and Britney Spears bundle, and I had made the barrier in the transaction process.
This story doesn’t have the best ending, so brace yourself.
I continued the laziness, didn’t respond to them that day, and someone else bought it the next day. Now I feel guilty.
The moral of the story is to take care of every aspect of your listings. We know that people search for products on eBay in lots of different ways, and cater to that with our listings.
The core principals are to list:
- in the right category, sub-category and sub-sub-sub-sub-category
- accompanied by flattering images
- with a fitting and informative description
We can’t rely on any of those in isolation, otherwise things like this happen.
I was going to tell the blind fella what was in the listing, but just took too long to do it. If I hadn’t of done it and it didn’t sell, I would have lost out. eBayers lose out on sales all the time, because their descriptions were up to scratch. This is just one example of why it’s so important to get in right the first time.
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